Promotions & Incentives

Integrating Mail with Technology & New Print Techniques

Make the most of how your customers interact and engage with mail. USPS® offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.

Initial Enrollment

To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.

How to Enroll in Mailing Promotions

2021 Promotions & Incentives

Building on the success of past promotions, USPS has developed the 2021 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.

2021 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.

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2021 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Promotion Period February 1 — July 31, 2021
Registration December 15, 2020 — July 31, 2021
Discount 2% off eligible postage
Eligible Mail USPS Marketing Mail® letters and flats
Nonprofit USPS Marketing Mail letters and flats
Questions tactilesensorypromo@usps.gov
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2021 Emerging & Advanced Technology Promotion

To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail technology application in their mail campaigns.

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2021 Emerging & Advanced Technology Promotion

Promotion Period March 1 — August 31, 2021
Registration January 15 — August 31, 2021
Discount 2% off eligible postage
Eligible Mail First-Class Mail® letters, cards, and flats
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
Questions emergingtechpromo@usps.gov
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2021 Earned Value Promotion

To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail® (BRM), Courtesy Reply Mail (CRM), and Share Mail® pieces. Mailers who register their Mailer ID (MID), permit(s), and use eligible Intelligent Mail® barcodes (IMbs) on their BRM, CRM, and Share Mail pieces may receive a postage credit for each mailpiece that is placed in the mailstream by the recipient and scanned during the promotion period.

Earned Value Credits

All Participants
Receive $0.02 credit for each BRM, CRM, and/or Share Mail piece.

At the end of the promotion, the BRM, CRM, and Share Mail pieces will be totaled, and the earned postage credit will be applied to the selected permit accounts.

Once the participant accepts their credits in Business Customer Gateway (BCG), the earned credits will be applied to the enrolled permit(s). The participant can apply the earned credits to future mailings of First-Class Mail presort and automation cards, letters and flats, and USPS Marketing Mail letters and flats.

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2021 Earned Value Promotion

Promotion Period April 1 — June 30, 2021
Registration February 15 — March 31, 2021
Eligible Mail Business Reply Letter Mail, Courtesy Reply Letter Mail, and Share Mail
Review and Acceptance Period for Credits July 1 — September 15, 2021
Participants review their volumes and agree to any credits earned. The credits will be released when the participant agrees to their volumes. The volumes must be accepted by September 15, 2021; otherwise the credits will be forfeited.
Earned Value Credits

See the promotion credits described under “All Participants.”

Credits are available for their use once they have been released to the respective permit(s).

Expiration Date for Credits December 31, 2021
Questions earnedvalue@usps.gov
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2021 Personalized Color Transpromo Promotion

The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.

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2021 Personalized Color Transpromo Promotion

Promotion Period July 1 — December 31, 2021
Registration May 15 — December 31, 2021
Discount 2% off eligible postage
Eligible Mail First-Class Mail presort and automation letters
Questions fcmcolorpromotion@usps.gov
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2021 Mobile Shopping Promotion

The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.

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2021 Mobile Shopping Promotion

Promotion Period August 1 — December 31, 2021
Registration June 15 — December 31, 2021
Discount 2% off eligible postage
Eligible Mail USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
Questions mailingpromotions@usps.gov
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2021 Informed Delivery Promotion

The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.

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2021 Informed Delivery Promotion

Promotion Period September 1 — November 30, 2021
Registration July 15 — November 30, 2021
Discount 2% off eligible postage
Eligible Mail First-Class Mail automation letters, postcards, and flats
USPS Marketing Mail automation letters and flats
Nonprofit USPS Marketing Mail automation letters and flats

NOTE: (The following exclusions apply: First-Class Mail or USPS Marketing Mail automation letters and flats that do not generate an informed delivery image; Examples may include mailings to business addresses, Saturation, EDDM or DDU entry)
Questions promotion-informeddelivery@usps.gov
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